you don't know the worth of your personality feature vector
"In some respsects, it's pretty clear that we are sleepwalking into nightmares. Absolutely. And the most distressing thing is how hard that is to explain to anybody."
"The way in which people will give away their personal details in much the way as in the child history books about colonialism. You had native chieftains who handed over mineral rights in return from some baubles from some canny imperialist. All that stuff is happening but it's very hard to explain to anybody."
(At the 36 minute mark = http://www.youtube.com/watch?v=yUXh-GPa5dI&t=36m00 )
Thanks to Stephen for pointing me towards the video.